For the IT industry, you need to have a strong online presence in order to stand out from your competitors. Blogs are a great way of improving SEO, increasing credibility, lead generation and also engaging with your customers.

Focus on content that is relevant. Instead of writing about your products/services, why don’t you focus on different challenges you’ve faced and the solutions your company provided? Ensure your content is on-topic, and focus on your company’s unique selling points to stand out from your competition.

Blogging also drives traffic to your website. Make sure that once you’ve written your blog, you link to it on LinkedIn and Twitter as well as publishing it on your website. LinkedIn is a fantastic method in engaging your contacts, allowing them to comment and share your blog post. Make sure you post your blog not only on your LinkedIn company page, but also on your individual page too.

Some more tips for you:

  • Focus on relevant keywords and phrases, as this will help improve your SEO.
  • I recommend you blog at least once a month. Encourage your staff to also like/share your content on social media platforms to get greater visibility.

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