by Laura Kerrigan | Dec 9, 2020 | Brand and Branding
What does Wi-Fi look like? Real-time signals captured using Long Exposure Photography Much of the world today is invisible to the eye, especially in the Telecoms and Technology world that we work in. Operating not only in a light-less world of zeros and...
by Laura Kerrigan | Dec 8, 2020 | Brand and Branding
In a post Covid world, is it time we chose brand colour for the digital age rather than lead with a print experience? When choosing brand colours from scratch, it’s always been considered best practice to use a palette that’s consistent across digital and print....
by Laura Kerrigan | Dec 8, 2020 | Brand and Branding
The go-to favourite for Telecoms and Technology brands In every brand workshop our customers are presented with a colour wheel, 9 out of 10 times they choose the blue palettes. Consider for a moment, which would you choose from the complementary colours below? The...
by Laura Kerrigan | Dec 8, 2020 | Brand and Branding
Get ready for a year of rich, simple and natural colours that reflect the great outdoors. Shutterstock has released its annual Colour Trends report, showcasing which hues will dominate next year in the world of creative and brand. Their team of forecasters have...
by Laura Kerrigan | Jul 27, 2019 | Brand and Branding
A great core brand belief attracts customers into your business because they believe in what the brand projects. In many B2C examples, it can answer their social or self-esteem needs. In B2B it can make them feel confident and savvy. Ultimately it should strongly...
by Laura Kerrigan | Apr 30, 2019 | Brand and Branding
Developing a strong brand requires developing a strong brand personality. Just like people, your business’s brand has a personality. This determines how customers connect with you and whether or not they want to do business with you and as such, brand archetypes are...
