by Laura Kerrigan | Jul 27, 2019 | Brand and Branding
A great core brand belief attracts customers into your business because they believe in what the brand projects. In many B2C examples, it can answer their social or self-esteem needs. In B2B it can make them feel confident and savvy. Ultimately it should strongly...
by Laura Kerrigan | Apr 30, 2019 | Brand and Branding
Developing a strong brand requires developing a strong brand personality. Just like people, your business’s brand has a personality. This determines how customers connect with you and whether or not they want to do business with you and as such, brand archetypes are...
by Laura Kerrigan | Apr 30, 2019 | Brand and Branding
Your brand is a large part of your business’s assets. In this customer-centric age, business as usual is no longer enough. Our clients are tasked with delivering more creative innovations, better service, and an overall experience that excites their customers so much...
by Laura Kerrigan | Apr 30, 2019 | Brand and Branding
Providing superior value to your customers. We understand that differentiation is the ‘golden goose’ in the Channel. It allows our clients to provide superior value to their customers promoting a win-win scenario that can boost profitability and the ongoing viability...
by Laura Kerrigan | Apr 30, 2019 | Brand and Branding
Brand Workshop: Bring your brand strategy to life with impact and consistency. Let’s face it, at some point every business is going to need to refresh their brand. This could be for any number reasons. Maybe your existing branding is out of date or you want to...
by Laura Kerrigan | Apr 29, 2019 | Brand and Branding
Developing a strong brand requires developing a strong brand personality. Just like people, your business’s brand has a personality. This determines how customers connect with you and whether or not they want to do business with you. Rediscovering Game of Thrones...
