E-marketing in the post-COVID World

E-marketing in the post-COVID World

Call it what you want; e-marketing, e-shotting, e-casts – this form of marketing has been essential for all businesses, since the ‘dot-com boom’, to push brand and promotional messaging. It’s a pivotal strategy for integrated marketing campaigns and serves as a...
Making Better Battlecards

Making Better Battlecards

Battlecards are a vital tool in sales as they are an incredibly effective resource for new employees, sales enablement and ultimately, helping staff close the sale. Not only are they a great way to train sales staff in understanding the market landscape –...
Data Is Your Strategic Asset

Data Is Your Strategic Asset

We are always offering our customers incentives to cajole them into interacting with us, but should it not be a two way thing? I find that all too regularly companies offer valuable information via their websites for nothing in return. If you have gone to the trouble...