Adapting your sales approach for 2021

Adapting your sales approach for 2021

Has the selling process changed from before Covid-19 turned the working world upside down? Yes and no. While the steps of your pipeline haven’t necessarily changed, the process and tools used will need to be adapted and transformed. Working from home is here to stay...
E-marketing in the post-COVID World

E-marketing in the post-COVID World

Call it what you want; e-marketing, e-shotting, e-casts – this form of marketing has been essential for all businesses, since the ‘dot-com boom’, to push brand and promotional messaging. It’s a pivotal strategy for integrated marketing campaigns and serves as a...
Making Better Battlecards

Making Better Battlecards

Battlecards are a vital tool in sales as they are an incredibly effective resource for new employees, sales enablement and ultimately, helping staff close the sale. Not only are they a great way to train sales staff in understanding the market landscape –...