by David Sparrow | Sep 13, 2021 | Inbound Marketing
Generating leads that are both high in quantity and quality is a marketer’s most important objective. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. Why? There can be a lot of moving parts in any lead generation campaign and...
by David Sparrow | Jul 21, 2021 | Inbound Marketing
What is Inbound Lead Generation? Inbound lead generation is the practice of creating valuable content for a specific audience, in order to attract them to your company and obtain their contact details. We’ll start by defining a lead, and then we’ll cover what...
by Jamie Garner | Feb 9, 2021 | Inbound Marketing
Has the selling process changed from before Covid-19 turned the working world upside down? Yes and no. While the steps of your pipeline haven’t necessarily changed, the process and tools used will need to be adapted and transformed. Working from home is here to stay...
by Jamie Garner | Jan 18, 2021 | Inbound Marketing
Since March 2020, the pandemic and resulting lockdowns have brought plenty of challenges to the Channel; starting relationships, winning sales, and keeping relationships positive to name a few. Those same struggles; shortening the sales cycle, uncovering needs...
by Daniel Pyne | Jul 29, 2020 | Inbound Marketing
Call it what you want; e-marketing, e-shotting, e-casts – this form of marketing has been essential for all businesses, since the ‘dot-com boom’, to push brand and promotional messaging. It’s a pivotal strategy for integrated marketing campaigns and serves as a...
by David Sparrow | Jul 9, 2020 | Inbound Marketing
Battlecards are a vital tool in sales as they are an incredibly effective resource for new employees, sales enablement and ultimately, helping staff close the sale. Not only are they a great way to train sales staff in understanding the market landscape –...
