Channel Marketing Strategies in a nutshell


Having supported the channel for over a decade, the Blabbermouth team understand the challenges vendors have attracting new partners. A highly competitive market, ever-evolving technology, and tight margins are just the tip of the iceberg!

So, how can channel vendors find a better return on their marketing investment?

Focus on the message

Your overarching message should answer this question; ‘why should resellers partner with you over your competitors?’

While brand traits like honesty, transparency and dedication are all positive, they’re generally considered expectations when it comes to building commercial relationships. Instead, try to think of the real-world benefits your partners will enjoy:

  • Will the reseller’s team save valuable time?
  • Could your services increase the reseller’s margins?
  • How will your vendor support optimise lead generation?

And make sure that’s the message that your marketing focuses on, backed up with cold hard facts, or at least testimonials so that potential partners know you’re being honest!

Bring your marketing full circle

All your PR, marketing campaigns, social media (paid and organic), SEO, awards submissions and events should drive that same messaging and promote a strong brand with a clear identity… That’s how you sew your brand’s seed in the heads of your potential partners!

Then, when your consistent messaging and lead generation is combined with an automated marketing workflow, you can keep that brand at the front of their minds, so your top of the list when they start looking for a new vendor!

But your team may have other, more pressing tasks to finish, and strategic campaign planning at such a high level takes time to be creative. Therefore, staff that already have full workloads may not have the time to dedicate to the creative process from start to finish.

Therefore, outsourcing your needs to Blabbermouth Marketing – for either ad-hoc project work or on a retainer – can help enhance your marketing and expand the potential output of your team. All while the 50+ years of channel experience within our Senior Leadership Team ensures you get advice full of wisdom and creativity.

What we do:

  • Brand and Branding
  • Web Design
  • Inbound Marketing
  • PR and Media
  • Awards
  • SEO
  • Social Media
  • Graphic Design

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