How Strategic Consultancy Can Impact Your Go-To Market Approach

Blabbermouth

When marketing a brand-new product or service, a go-to market strategy is essential if you want to succeed.

While we all wish we could drop our latest offering with no research or analysis and have it be an instant triumph, sadly that isn’t the case. Go-to market strategies are the behind-the-scenes preparation that makes the final show a winner with the critics. It is the plan that will help your business refine your targets, lay out your KPIs, get to know your customer, and most importantly, ensure your product is exactly where it needs to be for a five-star launch.

As you can imagine, being a marketing agency with plenty of clients looking for the best way to launch their products and services, we have become adept at building GTM strategies, and we’ve certainly refined our craft. Some of our clients turn to us for the full campaign from start to finish, while others prefer to have us on hand for strategic consultancy so we can offer advice, industry knowledge, and experience.

Download our GTM step-by-step guide

DOWNLOAD OUR GMT STEP-BY-STEP GUIDE

But before we dive into the how Blabbermouth’s strategic consultancy can impact your GTM approach, let’s discuss a few key points to think about before creating strategy – with a few hints and tips from our expert archive.

The biggest piece of advice we always offer our clients when they’re planning with GTM strategy is to ensure they personalise it to their brand as much as possible. Guides and templates are great for demonstrating the skeleton, but a campaign will only be a success if you populate your strategy with the details unique to your business. Think about your budget, your buyer personas, and what the business aims are for launching your product or service. GTM strategies are all about your business, so make sure they reflect that!

Another crucial element to think about when creating your GTM strategy is the market you’re launching into and what trends are bubbling around it. Your product could be perfect, ready to launch, and a success waiting to happen. But if your target market isn’t ready or if the timing is off, you might not have the success you’ve been hoping for. Be sure to research, listen, explore, and talk to as many stakeholders as possible to get a grasp on when the right time is to bring your product to the market.

That brings us nicely on to why many of our clients turn to us for strategic consultancy and the impact the different options can have on a campaign. The biggest reason is simple: we’re a marketing agency with over 50 years in shared experience. Our team are experts in the telecoms market and other B2B and consumer markets thanks to their experience. We know how to create campaigns with impact, we know what’s happening in the market, and we know what’s been done before. We’re also far enough removed from a launch that we can offer solid, impartial advice without worrying about upsetting the status quo of an organisation.

We know that different businesses, products, and strategies need different consultancy models. That’s why we offer three tailored options to suit your consultancy needs.

Full Consultancy

Our Full Consultancy route provides you with a Visual Strategy Director from the Blabbermouth team to lead either your in-house marketing team or the Blabbermouth team in the GTM strategy, value proposition and campaign execution.

Hybrid Consultancy

The Hybrid Consultancy is led by a Strategy Consultant from Blabbermouth who will assist a senior team in setting strategy and sharing responsibility for outcomes.

Consultant Advisor

The Consultant Advisor option is perfect for businesses that need a sounding board every now and then to ensure they’re moving in the right direction. An experienced mentor will advise on results and adjustments while bringing their knowledge to the table.

Download our GTM step-by-step guide

DOWNLOAD OUR GMT STEP-BY-STEP GUIDE

For the team at Blabbermouth, consultancy is all about results. When our clients turn to us for help on their campaigns, we know their asking for us to pool our knowledge and help them get their product over the line. Consultancy removes the guesswork; we make sure your GTM strategy is tailored to your goals and brand while pulling from our experience. We ensure your messaging is refined, in line with your ToV, and impactful for your audience; we work with the trends, helping you to forecast them before they’ve happened to ensure the market is right; and we make sure that your timing is just right to ensure success. It’s these methods that make your campaigns a success.

Why not book a marketing consultation?

If you’re looking for your own trends team to help you maximise your marketing campaigns, call us on 0800 977 7077 or book a call.
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