Insight
News and insight from the Blabbermouth Team.
What’s new in Telecoms and Tech?
Here are some of our more recent thoughts and insight into tech,
telecoms, marketing as well as everything Blabbermouth.
E-marketing in the post-COVID World
E-marketing in the post-COVID WorldCall it what you want; e-marketing, e-shotting, e-casts – this form of marketing has been essential for all businesses, since the ‘dot-com boom’, to push brand and promotional messaging. It’s a pivotal strategy for integrated...
Making Better Battlecards
Battlecards are a vital tool in sales as they are an incredibly effective resource for new employees, sales enablement and ultimately, helping staff close the sale. Not only are they a great way to train sales staff in understanding the market landscape - competitors,...
Facebook Shops: Will it affect the Channel?
An opportunity for businesses to build closer relationships with customers...Facebook announced earlier in May that it has brought Facebook Shops to business Facebook pages, which could have a tremendous effect on both consumer and business buying behaviour. Given how...
How to Make the Most of Industry Awards in 2020
Think back to when you were a child and you won an award; maybe it was academic, athletic, or something completely extra-curricular, but I’m sure you still remember that feeling of pride and achievement. Awards are no different for businesses, apart from that wave of...
The Blabbermouth Guide to ICT Channel Events in 2020
The ICT Channel Events and Awards to Consider in 2020As a marketing agency that specialises in creating campaigns for IT and Telecoms businesses, we love the networking opportunities that industry events and awards provide. In this article, we will run through the...
Blabbermouth join Technology Live as Media Partner
We're joining Technology Live as a Media Partner!Technology is the great enabler of our time. It’s a passion of ours and it’s why we’re thrilled to be official partners of TECHNOLOGY LIVE 2020. This Channel event allows us all to debate and explore new marketing...
Leveraging Automation & Personalisation for successful Marketing Campaigns in the wake of COVID-19
It is vital that marketers find a method to continue nurturing their existing prospects and customers without using that most precious of all resources - time. As businesses are no longer arranging in-person meetings and face-to-face time is limited by other meetings...
Blabbermouth join Channel Live as a supporting partner
We are delighted to join Channel Live as a supporting partner this year!We've been supporting our clients at Channel Live since the beginning, and we are pleased to announce that we have now joined Channel Live as a supporting partner to Channel Live 2020 (now being...
Evolving your sales strategy in the midst of COVID-19
What can be done to keep businesses relevant in these uncertain times?Over the last fortnight, businesses up and down the country have done their utmost to source laptops and headsets; striving to enable staff to work from home, all while determining how to stay...
The effects of a neglected website
You’ve done all the hard work; designed your gorgeous website, added in all the right images and content, made sure everything links to the right page – so, all that’s left is to sit back and watch your new prospects flock to the website, right? No.Maintaining your...
Is ABM all it’s cracked up to be or a flash in the pan?
ABM or Account Based Marketing has become the ‘talk of the town’ recently, with several agencies that specialise in ABM marketing, touting its superiority over Inbound Marketing. However, for all of its advantages, there are also some disadvantages to consider and...
Challenge your ‘brand belief’ – Can you answer these 8 questions?
A great core brand belief attracts customers into your business because they believe in what the brand projects. In many B2C examples, it can answer their social or self-esteem needs. In B2B it can make them feel confident and savvy. Ultimately it should strongly...
A great night was had by all at the 2019 Comms Business Awards
2019 marked the 15th year of the Comms Business Awards. We have watched as it continually rewarded forward thinking and progressive Channel businesses. We know from experience that the Comms Business judges are committed to shining a light on genuine talent and...
14 Awesome Typographic Animations of Different Words
As Channel moves into a more digital playground we ask our ourselves, “How can we get our clients noticed?”In B2B marketing, we are often briefed to say a lot in a small space. This awesome typographic animation series named ‘Type in Motion’ was created by...
BIBAs Award Finalist 2019
What a great start to our week!The Blabbermouth team is very proud and thrilled to be announced as finalists in this year’s BIBAs Awards 2019. The awards ceremony is on Friday 13th September 2019 – keep your fingers crossed for us! Blabbermouth Marketing has been...
Blabbermouth Marketing Expand into North West Office
Telecom and IT specialists Blabbermouth Marketing are reaping the rewards of their success by launching a second office in the North West of England. Ribchester, in the heart of the picturesque Ribble Valley, is a hive of activity around the Manor Court complex; a hub...
Brand Archetypes: Avengers Endgame Edition
Developing a strong brand requires developing a strong brand personality. Just like people, your business’s brand has a personality. This determines how customers connect with you and whether or not they want to do business with you and as such, brand archetypes are...
The 4 key benefits of a great brand
Your brand is a large part of your business’s assets.In this customer-centric age, business as usual is no longer enough. Our clients are tasked with delivering more creative innovations, better service, and an overall experience that excites their customers so much...
6 ways to differentiate your business
Providing superior value to your customers.We understand that differentiation is the ‘golden goose’ in the Channel. It allows our clients to provide superior value to their customers promoting a win-win scenario that can boost profitability and the ongoing viability...
Brand Workshop: Everything you need to get started
Brand Workshop: Bring your brand strategy to life with impact and consistency.Let’s face it, at some point every business is going to need to refresh their brand. This could be for any number reasons. Maybe your existing branding is out of date or you want to re-brand...
Game of Thrones as Brand Archetypes
Developing a strong brand requires developing a strong brand personality. Just like people, your business’s brand has a personality. This determines how customers connect with you and whether or not they want to do business with you. Rediscovering Game of Thrones...
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