Insights

 

News and insight from the Blabbermouth Team.

What’s new in Telecoms and Tech?

Here are some of our more recent thoughts and insight into tech,
telecoms, marketing as well as everything Blabbermouth.

Channel Marketing Strategies in a nutshell

Channel Marketing Strategies in a nutshell

Having supported the channel for over a decade, the Blabbermouth team understand the challenges vendors have attracting new partners. A highly competitive market, ever-evolving technology, and tight margins are just the tip of the iceberg! So, how can channel vendors...

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2022 Events and Awards

2022 Events and Awards

Welcome to the world of 2022… Let’s hope it’s better than last year!I don’t know about you, but it hasn’t taken long for the channel to get back to business, and we’re already working on various industry events and awards for our clients... We want to make sure you’ve...

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2022 Email Trends that Maximise B2B Open Rates

2022 Email Trends that Maximise B2B Open Rates

Here at Blabbermouth, we’ve been talking about the move to a digital-first sales strategy for years – in fact one of the main taglines that you will see across our website is “We don’t talk about digital marketing, we talk about marketing in the digital world” and we...

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2022 channel awards are starting sooner than you think!

2022 channel awards are starting sooner than you think!

JAN ’22 UPDATE – some dates in this blog have been updated to reflect recent event changes. One of the best aspects of this year’s awards events has been finally seeing our clients, friends and industry leaders face-to-face again!Yes, there are other opportunities,...

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How to get a head start on your 2022 Awards

How to get a head start on your 2022 Awards

Well, 2021 has been interesting…As we continue to adapt to the new working world, much has changed. But thankfully, one thing that appears to be getting back to BAU is the channel’s Award Season. With some events being cancelled or delayed in 2020 due to a pesky...

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Grow your Business with Powerful Inbound Lead Generation

Grow your Business with Powerful Inbound Lead Generation

What is Inbound Lead Generation?Inbound lead generation is the practice of creating valuable content for a specific audience, in order to attract them to your company and obtain their contact details. We’ll start by defining a lead, and then we'll cover what inbound...

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Adapting your sales approach for 2021

Adapting your sales approach for 2021

Has the selling process changed from before Covid-19 turned the working world upside down? Yes and no. While the steps of your pipeline haven’t necessarily changed, the process and tools used will need to be adapted and transformed.Working from home is here to stay...

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The Sales Pipeline Builder that Conquers COVID-19

The Sales Pipeline Builder that Conquers COVID-19

Since March 2020, the pandemic and resulting lockdowns have brought plenty of challenges to the Channel; starting relationships, winning sales, and keeping relationships positive to name a few. Those same struggles; shortening the sales cycle, uncovering needs...

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REVIEW: Shutterstock 2021 colour trends

REVIEW: Shutterstock 2021 colour trends

As art imitates life, our Brand Director, Laura Kerrigan is not surprised by Shutterstock’s 2021 colour report. Are you ready to see the colours of 2020 lockdown reflected in 2021 creative?

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Awards season 2020: A silver lining to a one-of-a-kind year

Awards season 2020: A silver lining to a one-of-a-kind year

Awards season may have come later than expected this year, but the challenges we’ve all faced have only proved and strengthened the amazing relationships throughout the Channel. With such a demanding year nearly behind us, it’s been great to see the ‘cream of the...

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Dan’s Top Ten B2B SEO Tips for Tech Companies

Dan’s Top Ten B2B SEO Tips for Tech Companies

Therefore, search engine optimisation – otherwise known as SEO – has a major role to play. In short, it ensures your website is the top search result when your prospects Google the products and services you provide. By following our Top 10 Tips, you can give your page the best chance to rise above the competition and become the first choice for your potential customers.

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Why outsource your marketing?

Why outsource your marketing?

As the old adage goes, if you want something done right, do it yourself … right? As a marketing agency, we don’t think it’s that straightforward. There are a plethora of benefits to working with a marketing agency, compared to leaving all responsibilities within your...

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E-marketing in the post-COVID World

E-marketing in the post-COVID World

Call it what you want; e-marketing, e-shotting, e-casts – this form of marketing has been essential for all businesses, since the ‘dot-com boom’, to push brand and promotional messaging. It’s a pivotal strategy for integrated marketing campaigns and serves as a...

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Making Better Battlecards

Making Better Battlecards

Battlecards are a vital tool in sales as they are an incredibly effective resource for new employees, sales enablement and ultimately, helping staff close the sale. Not only are they a great way to train sales staff in understanding the market landscape - competitors,...

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