Insights
News and insight from the Blabbermouth Team.
What’s new in Telecoms and Tech?
Here are some of our more recent thoughts and insight into tech,
telecoms, marketing as well as everything Blabbermouth.
The Sales Pipeline Builder that Conquers COVID-19
Since March 2020, the pandemic and resulting lockdowns have brought plenty of challenges to the Channel; starting relationships, winning sales, and keeping relationships positive to name a few. Those same struggles; shortening the sales cycle, uncovering needs...
Ever wondered: what does Wi-Fi look like?
Much of the world today is invisible to the eye, especially in the Telecoms and Technology world that we work in – but not anymore…
RGB vs CMYK as a tool for B2B brand differentiation
In the B2B world of Telecoms and Technology the first and most regular experience of a brand is very likely to be online. Which colour palette should we lead with for the medium?
The psychology of blue branding for a B2B business
It’s the go-to favourite for many Telecoms and Technology businesses but we must acknowledge that differentiation is the sweet spot from which we drive brand.
REVIEW: Shutterstock 2021 colour trends
As art imitates life, our Brand Director, Laura Kerrigan is not surprised by Shutterstock’s 2021 colour report. Are you ready to see the colours of 2020 lockdown reflected in 2021 creative?
17 unique COVID-19 Christmas gift ideas for clients
Don’t let a pandemic slow your client appreciate role. Read on for 17 smashing client gift ideas to say “Thanks” in a year that truly deserves thanks.
Awards season 2020: A silver lining to a one-of-a-kind year
Awards season may have come later than expected this year, but the challenges we’ve all faced have only proved and strengthened the amazing relationships throughout the Channel. With such a demanding year nearly behind us, it’s been great to see the ‘cream of the...
Dan’s Top Ten B2B SEO Tips for Tech Companies
Therefore, search engine optimisation – otherwise known as SEO – has a major role to play. In short, it ensures your website is the top search result when your prospects Google the products and services you provide. By following our Top 10 Tips, you can give your page the best chance to rise above the competition and become the first choice for your potential customers.
How long does it take for SEO to kick in with Tech companies?
Other than being the belle of Google’s ball, there are even more benefits of strong SEO. Marketing resources can be used more efficiently, as you don’t have to market as intensely to get your brand recognised, or spend so much for pay-per-click advertising. Plus…
Why outsource your marketing?
As the old adage goes, if you want something done right, do it yourself … right? As a marketing agency, we don’t think it’s that straightforward. There are a plethora of benefits to working with a marketing agency, compared to leaving all responsibilities within your...
E-marketing in the post-COVID World
Call it what you want; e-marketing, e-shotting, e-casts – this form of marketing has been essential for all businesses, since the ‘dot-com boom’, to push brand and promotional messaging. It’s a pivotal strategy for integrated marketing campaigns and serves as a...
Making Better Battlecards
Battlecards are a vital tool in sales as they are an incredibly effective resource for new employees, sales enablement and ultimately, helping staff close the sale. Not only are they a great way to train sales staff in understanding the market landscape - competitors,...
Facebook Shops: Will it affect the Channel?
An opportunity for businesses to build closer relationships with customers...Facebook announced earlier in May that it has brought Facebook Shops to business Facebook pages, which could have a tremendous effect on both consumer and business buying behaviour. Given how...
How to Make the Most of Industry Awards in 2020
Think back to when you were a child and you won an award; maybe it was academic, athletic, or something completely extra-curricular, but I’m sure you still remember that feeling of pride and achievement. Awards are no different for businesses, apart from that wave of...
![The Blabbermouth Guide to ICT Channel Events in 2020 [Updated September 2020]](https://blabbermouthmarketing.co.uk/wp-content/uploads/2020/05/Blabbermouth-awards-timeline-V2-Cropped-400x250.png)
The Blabbermouth Guide to ICT Channel Events in 2020 [Updated September 2020]
The ICT Channel Events and Awards to Consider in 2020[Article Updated 23rd September 2020] As a marketing agency that specialises in creating campaigns for IT and Telecoms businesses, we love the networking opportunities that industry events and awards provide. In...
Blabbermouth join Technology Live as Media Partner
We're joining Technology Live as a Media Partner!Technology is the great enabler of our time. It’s a passion of ours and it’s why we’re thrilled to be official partners of TECHNOLOGY LIVE 2020. This Channel event allows us all to debate and explore new marketing...
Leveraging Automation & Personalisation for successful Marketing Campaigns in the wake of COVID-19
It is vital that marketers find a method to continue nurturing their existing prospects and customers without using that most precious of all resources - time. As businesses are no longer arranging in-person meetings and face-to-face time is limited by other meetings...
Blabbermouth join Channel Live as a supporting partner
We are delighted to join Channel Live as a supporting partner this year!We've been supporting our clients at Channel Live since the beginning, and we are pleased to announce that we have now joined Channel Live as a supporting partner to Channel Live 2020 (now being...
Evolving your sales strategy in the midst of COVID-19
What can be done to keep businesses relevant in these uncertain times?Over the last fortnight, businesses up and down the country have done their utmost to source laptops and headsets; striving to enable staff to work from home, all while determining how to stay...
The effects of a neglected website
You’ve done all the hard work; designed your gorgeous website, added in all the right images and content, made sure everything links to the right page – so, all that’s left is to sit back and watch your new prospects flock to the website, right? No.Maintaining your...
Is ABM all it’s cracked up to be or a flash in the pan?
ABM or Account Based Marketing has become the ‘talk of the town’ recently, with several agencies that specialise in ABM marketing, touting its superiority over Inbound Marketing. However, for all of its advantages, there are also some disadvantages to consider and...
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