We are all busy advising end-user businesses how they can change their communication habits for better efficiency, both in terms of time and money; plus how they need to potentially learn a completely new way of collaborating with colleagues, suppliers and customers.
However, we all need to spend a bit more time looking more closely at how we should be changing our communication patterns in order to satisfy the requirements of our clients.
In the digital age where everyone wants unprecedented amounts of information immediately it can be hard to establish where your efforts should be focused in order to satisfy this demand for instant information. There are so many ways you can communicate your services; post, email, web, the possibilities are endless but budgets unfortunately are not.
I am seeing more and more demand for the more traditional forms of client marketing support to have a face lift. As, while their content is undoubtedly useful, their delivery methods sometimes are not up to speed, hence the rise in popularity of video. Traditional case studies and training material can be brought to life in videos and your corporate message can be delivered in a far more varied fashion as you can use sound, personalities, colours and even humour on a far more creative level.
The beauty of video as an educational tool is that it supports all learning styles. Voice, visual and text all come together to serve the differences in individuals’ ways of processing various types of information. YouTube, selfies, video phones etc. have all helped us get used to presenting and watching others, plus the progress of software development makes corporate videos more accessible and acceptable as a valid mechanism to convey stories and instructions.