There are a plethora of benefits to working with a marketing agency, compared to leaving all responsibilities within your in-house team. Especially considering the COVID-19 crisis has caused businesses up and down the country to reassess their operations, looking to streamline processes and become more agile, as we all adapt to the ‘new normals’ of doing business.
Why in-house doesn’t always work
Especially in such a technical industry as IT & Telecoms, finding marketing experts in the industry that can act as a sound-board for ideas is ideal, bringing fresh ideas to the table and ensuring that decision-makers go unchallenged, whereas employees may tend to publicly agree with more senior members, no matter the opinion, to prevent being seen as a ‘trouble-maker’.
With in-house teams, it can be a struggle to attract the right talent or find the budget to sully stock a team in all the required disciplines and many marketers are pushed to take on responsibilities that aren’t in their skillset. For example, asking your social media manager to write and design a product sheet, instead of focusing on their area of expertise.
Marketing agencies require each role to be filled with an expert in that field, whether design, writing, SEO, or any other area of marketing. Meaning that the task at hand always has an experienced leader who can suggest novel ideas, rather than having a team that are ‘Jacks of all trades’. Plus, finding the time to advertise, interview and onboard new staff can be prohibitive in itself!
What’s more, marketing agencies live and die by the results they produce for their clients. In-house teams tend to have a queue of tasks waiting for them and can’t always dedicate the time to evaluate the success of a campaign or ensure it stays on-track. Given that agencies rely on those insights to prove their worth, businesses that outsource to successful agencies receive better insights and reporting, to prove their return on investment.
How outsourcing can reduce costs
Talking about ROI, the cost is king and outsourcing projects, or even a business’ entire marketing strategy, can help operations save money. Given that technology moves at such a fast rate, keeping up to date with all the products, applications and services required to operate a robust marketing strategy can be eye-watering!
However, these tools are the lifeblood of marketing agencies and the best will already have all the necessary systems in place, meaning you won’t have to shell out thousands of pounds on new computers and Adobe Creative Cloud for design work, as well as an email platform to organise a simple yet engaging e-shot campaign.
With so many businesses now focussing on digital enablement, it also makes sense to find an expert that has already learnt from the common mistakes marketers make and have found new ways to get their messages across in digital mediums. Which again is the ‘bread and butter’ for many marketing agencies, including ours.
Why marketing agencies save you time
As we’ve all experienced, when staff are on sick, holiday, get promoted or fired, their responsibilities ultimately fall to the rest of the team to resolve. By outsourcing your marketing needs, you can leave your team to their own obligations, ensuring that any HR challenges don’t affect your current campaigns or have a knock-on effect on other areas of the business either.
Plus by leveraging an agency, your business can quickly react to news and changes in the market, instead of taking your team off of whatever task they were on. Also, if your business finds fast growth, you can quickly scale your marketing output, without having to go through the rigmarole of hiring new staff and onboarding them before they get their nose to the grindstone!
In our opinion, the most significant reason why businesses choose to outsource their marketing is reassurance. Not only that the job will get done to a high standard and will provide genuine results, but to ensure that every avenue has been explored, from animation to webinar, e-shot to roundtable.
If your telecoms or IT business is looking for a second opinion, guidance or just a little extra support, we can help. Our Senior Leadership Team have over 50 years of Channel experience combined, from both sales and marketing backgrounds, meaning we can help advise on the most engaging methods to push your brand and win you more sales.
So, what are you waiting for? Give Blabbermouth a call on 0800 977 7707 or book a time to speak to one of our team.